Name:K-ON!!
Studio:Kyoto Animation
Release:
Type: 4-Koma (Original), Slice of Life, Comedy (Anime)
Adaption: K-ON! (Kakifly)
Background:
Love it, or hate it, the anime phenomenon known as K-ON!! has taken the anime world by storm. With unprecendented popularity, Kyoto Animation may have found the one thing that could beat their previous giants Haruhi and Lucky Star.
Interpretation:
The impact of K-ON!! on the anime community is astounding
List
-Music shops nationwide are marketing K-ON!! to atract more customers
-Character goods making appearances in the show (cellphones,
bags, instruments, clothes)
-High popularity on Japan's Oricon Charts
-Aired on
28 TV stations nationwide
-Mascots for political elections, reenactments, concerts
-Legions of devoted fans
Personally, my enjoyment of K-ON!! dissapeared midway through the second season, this cultural phenomenom, added with the fact that the direction of the show had changed didn't appeal to me as much as season 1 did. In the latest "era" of anime, K-ON! has sparked something known as the "moe boom" essentially portraying cute characters to appeal to the audience rather than a set story. Kyoto Animation's techniques make the girls appear more "bubbly" and bright than their other works.
Kyoto Animation have shown that they excel in "Slice of Life" (everyday life) shows, which is what made K-ON! so appealing to me in the first place. With the uproar over the second season, it made me think whether or not I was watching it for the "Slice of Life" element, or was caught up in the "moe boom"
Its fascinating to think that a single show can change the outlook and future of an entire "dying" industry. There's no denying that this has sparked sales and provided a "solution" for the struggling animation industry. But the results of such a movement have "taken serious shows" away from other fans. Is "moe" the only way to make money in the industry nowadays? Previously, the major animation companies may not have paid much attention to K-ON! but they may be aiming for similar results in this new "market" (ex. Hanamaru Youchien, an anime about kindergarteners from the creators of Evangelion) The fear is that they are focused on appealing to the masses rather than their own fans and ideals. A problem which I think persists for the Japanese gaming industry as well (Square Enix & Westernization)
Now, I enjoy all kinds of anime, "moe" included. But the cultural uproar over K-ON!! was a bit too much for me to wrap my head around. Because of that, I soon lost interest.
Although, truth be told, I may just be frustrated at having to wait for Fullmetal Panic! 3.